(PRLEAP.COM) (SAVANNAH, GA) John Powers has formed Bottom Line Marketing Partners, Inc. The firm specializes in helping businesses optimize their return on marketing expense. Bottom Line’s turnkey, four-step PICA approach comprises:

Profiling ideal clients
Identifying targets that meet the profile
Conditioning prospects for the sale
Approaching targets on multiple fronts to close the sale.

John Powers has been a professional marketer for over 20 years. His extensive experience encompasses both business-to-business and retail. He has worked his marketing magic on behalf of both small businesses and Fortune 250 companies. His client list ranges from sole proprietorships to UPS. In addition, he has consulted with numerous advertising agencies as a creative advisor.

In the advertising arena, he has developed highly productive print and electronic campaigns. He is a direct mail specialist, having built highly effective mailings in local, regional, national and global settings. He is an expert in the creation and design of all manner of collateral materials.

He has recruited and trained highly successful sales teams, and was himself a sales leader in multiple industries.
His past bottom line responsibilities have given him a keen appreciation of the importance of the measurement and revenue impact of marketing efforts.

John Powers is a regular on the business training circuit covering topics such as consultative sales, cost-effective marketing, customer care and personal productivity.

He is a recognized leader in the marketing community. Through the Marketing Makeover Team, he has forged vital strategic partnerships with entities embracing every critical marketing service: Internet marketing, public relations, graphics and design, printing, and corporate imaging. For more info visit www.bottline.com or call John Powers at 912-484-3023.