(PRLEAP.COM) ReedLink, a vertical search engine owned by Advantage
Business Media (ABM), is delighted to announce the launch of a new service that allows professionals to search for product information by browsing through a well structured taxonomy of over 15,000 product categories across a range of
business sectors, including manufacturing, electronics, construction and life science.
“ By creating a taxonomy based on universal rules, we hope to allow content to be browsed in a way that more accurately reflects the way B2B professionals thin... ”
ReedLink’s taxonomy provides a navigational path that begins at the
www.reedlink.com. An Environmental Engineer looking for a products such as an “air purifier” can drill through a variety of menus beginning with Manufacturing (
http://www.reedlink.com/Taxonomy~TaxonomyID~6~LevelId~1~TaxonomyName~Manufacturi ng.html), followed by Filtration/Separation/Screening Equipment(
http://www.reedlink.com/Taxonomy~TaxonomyId~74~LevelId~2~TaxonomyName~Filtration —Separation—Screening-Equipment.html), and finally reaching specific Air Purifiers (
http://www.reedlink.com/Taxonomy~TaxonomyId~215~TaxonomyName~Air-Purifiers~Level Id~3.html).
The drill down taxonomy enables professionals, such as engineers, life scientists and medical technicians to source products faster and more effectively than before, saving ReedLink’s users time and money, and enabling them to make better buying decisions.
The ReedLink taxonomy has been constructed by integrating the taxonomies from over 15 ABM partner publications, including Product Design & Development, Medical Design Technology, and Food Manufacturing, pulling together over information from over 50,000 different manufacturers. The taxonomy connects a range of different content from articles to spec data to directory content.
As the user browses through the taxonomy, a breadcrumb is formed (
http://www.reedlink.com/Taxonomy~TaxonomyId~13051~TaxonomyName~Robotics-Multi-Co nductor-Cables~isPrime~1~LevelId~4.html), displaying the path the user has followed. This creates a more efficient and improved search experience for the user and shows the methodology behind categories and classifications.
The ReedLink taxonomy also makes the site more attractive to search engines through integrating contextually rich keywords, improving keyword density and increasing the relevancy of results.
The browse functionality complements existing ReedLink search functionalities such as filters, side-by-side product search, parametric search and keyword search.
“The mind inherently likes to classify related objects, in effect building its own taxonomy.” says Han Huang, Director of ReedLink, “By creating a taxonomy based on universal rules, we hope to allow content to be browsed in a way that more accurately reflects the way B2B professionals think.”
About ReedLink
ReedLink (
www.reedlink.com) is the premier vertical search engine for locating products, product specifications, and
companies, connecting buyers and suppliers in the Manufacturing, Life Science, and Construction markets.
CONTACT:
Amy Labroo
Analyst
(973) 920-7451
amylabroo@reedbusiness.com
