(PRWEB) September 7, 2006 -- RealtyTracker, one of the fastest growing online real estate lead networks in the U.S., announced today the launch of InvestmentTracker, a new patent-pending tool that automatically calculates the return on investment agents receive from their marketing investment with RealtyTracker.
“ The numbers will speak for themselves. ”
“At RealtyTracker, our goal is to help agents turn online home buyer and seller inquiries into successful transactions by developing innovative online marketing solutions,” said RealtyTracker CEO Sean Whiteley. “With the real estate market growing softer and budgets shrinking, it’s important that agents understand which marketing investments are yielding the best return on their investment.”
Today, most real estate agents rely solely on traditional methods for generating new clients, such as branded giveaways and bus-bench advertising. The challenge with these methods is that they do not provide agents with a tangible measuring tool for lead generation or closed sales. With RealtyTracker’s new InvestmentTracker tool, agents can measure the exact dollar amount they have spent with RealtyTracker against their income from closed transactions, all the while having a clear view into their pipeline.
The new email based “push” customer management tool is easy to use and is free with a subscription to RealtyTracker. Unlike traditional contact management software, it requires no training or installation. RealtyTracker simply sends an email to the real estate agent who in turn, clicks a button in the email to update the status of each lead purchased. Follow-up emails, which instruct the agent on what to do next while requesting more feedback, are then automatically sent based on the most recent disposition. Robust reporting then calculates the Return on Investment (ROI) that will be shared with the agent.
“With our agents reporting they close 1 in 20 connections, we are confident that they will quickly see the value RealtyTracker brings to their business,” continues Whiteley. “The numbers will speak for themselves.”
About Realty Tracker
RealtyTracker (
www.realtytracker.com) is focused on moving traditional real estate to the Internet. Through its web tools and services, the company assists REALTORS® and real estate customers in achieving successful connections that lead to successful transactions. RealtyTracker generates more than 16,000 home buyer and home seller inquiries each month and boasts 5,300 active paying customers. RealtyTracker is a privately-held company headquartered in Los Angeles, CA.
