(PRWEB) July 17, 2006 -- Mark Minevich, co-chair of the Michel Nobel Harriet Fulbright Institute of
Business Technology Management (BTM Institute), has co-authored a new book on outsourcing and globalization, published by Aspatore Books. The book, Six Billion Minds: Managing Outsourcing in the Global Knowledge Economy (ISBN: 1596224274), is a wake-up call to global leaders. Minevich, in conjunction with co-authors Dr. Frank-Jurgen Richter and Faisal Hoque, also of the BTM Institute, have interviewed the most accomplished
business leaders in the world to create an authoritative text on the subject. The result is a collaboration among the most accomplished academics and global leaders -over 60 top international figures - that examines management challenges and innovation opportunities in light of the profound impact of globalization and the emergence of the knowledge economy. It shows how to build excellence by leveraging the vast global knowledge pool of the “six billion minds” that make up the emerging knowledge economy, which is driven by the convergence of business and technology.
“ All organizations will need to adapt to this new global economic paradigm, and this book is an excellent resource for meeting that challeng... ”
It is the role of Six Billion Minds to be a “field guide to globalization.” This book tackles the subject with great insights and blunt realities from the business leaders pioneering and setting the pace of global outsourcing as the next big element of the knowledge economy. This economy is about innovation and global outsourcing competitiveness, and sustainable innovation requires a seamless, structured management approach that begins with board and CEO-level issues and connects all the way through technology investment and implementation.
“Six Billion Minds provides fresh and innovative perspectives on our rapidly changing world. It draws on an impressive breadth of wisdom and practical knowledge to help us comprehend and leverage the changing dynamics of a tightly connected economy. All organizations will need to adapt to this new global economic paradigm, and this book is an excellent resource for meeting that challenge,” says Shimon Peres, former Israeli Prime Minister and Chairman of The Peres Center for Peace.
This book can be purchased immediately by visiting http://www.aspatore.com/store/details.asp?id=215 and is available through bookstores nationwide. To order a copy of this book, you can also call 1-866-ASPATORE.
About the Mark Minevich:
Mark Minevich is executive vice president and chief strategy officer at Enamics, Inc., and co-chair of the BTM Institute, The Michael Nobel Harriet Fulbright Institute of Business Technology Management. A former IBM executive, he is an internationally recognized authority on globalization and outsourcing. He is a recipient of the Albert Einstein Award and author of The CTO Handbook: The Indispensable Technology Leadership Resource.
Founded in 2003, The BTM Institute is the first international nonprofit organization of its kind that brings together a select group from the academic, corporate, government and thought leadership communities as a think tank to address the long-standing need to manage business and technology together. The Institute offers research, publications, books, multi-disciplinary events and workshops, and promotes professional standards and career development in the area of Business Technology Management.
About Aspatore – Publishers of C-Level Business Intelligence
Aspatore Books is the largest and most exclusive publisher of C-Level executives (CEO, CFO, CTO, CMO, Partner) from the world's most respected
companies and law firms. Aspatore annually publishes a select group of C-Level executives from the Global 1,000, top 250 law firms (Partners & Chairs), and other leading companies of all sizes. C-Level Business Intelligence™, as conceptualized and developed by Aspatore Books, provides professionals of all levels with proven business intelligence from industry insiders – direct and unfiltered insight from those who know it best – as opposed to third-party accounts offered by unknown authors and analysts. Aspatore Books is committed to publishing an innovative line of business and legal books, those which lay forth principles and offer insights that when employed, can have a direct financial impact on the reader's business objectives.
For information: www.Aspatore.com, www.btminstitute.org
Phone: 1-866-ASPATORE
