(PRWEB) July 29, 2006 -- www.lendingarsenal.com announces the launch of a revolutionary online engine for real-time loan pricing of wholesale subprime lenders that enables mortgage professionals to make the most money on every non-conforming deal by objectively finding the most profitable sub-prime lender and program for a particular loan scenario.

Brokers enter a loan scenario online and, within seconds, can view a table of quotes from leading sub-prime lenders, including loan terms, rates and pricing – all tailored specifically to the loan scenario.

Taking just one glance at the table enables the broker to quickly determine which lenders offer the most profitable and competitive loan programs for the specific loan scenario, thus eliminating the guesswork currently inherent in trying to figure out which lender’s target niche market is the best fit for a given loan scenario.

Since no guessing is involved, and all decisions are based on solid information, the broker can unmistakably and confidently get the best possible deal for both himself and his client every time.

LendingArsenal.com, a fast-growing mortgage technology company, is a leading provider of sales tools for mortgage professionals. For more information, please call (866) 740-2044 or visit www.LendingArsenal.com.

2/21/2005