(PRWEB) May 1, 2006 -- Scare-tactics are the second-most powerful unethical marketing tool of all, according to ethical marketing columnist Brian Vaszily. And they are increasingly being used to manipulate consumers into debt, relationship issues, ill health and more.

In his latest column, If You Do Not Read This, Something very Bad Will Happen: Unethical Marketing 101 Vaszily demonstrates in his signature compelling style the four (4) levels of scare-tactic marketing:

D-List Fears: Your Dishes Have Spots
C-List Fears: Your Butt Looks Huge
B-List Fears: Run, Here Comes the Bird Flu
A-List Fears: You are Bound Straight for Hell

He also names the top three Masters of Unethical Scare-Tactic Marketing, and advises consumers on how to personally reduce the impact of scare-tactic marketing.

Check out the entire If You Do Not Read This, Something very Bad Will Happen: Unethical Marketing 101 column at http://www.sixwise.com/newsletters/06/04/26/scare-tactics.htm.

(Note: SixWise.com allows no-cost republication and reprint of its content including Vaszily's columns as long as a link back to SixWise.com is included in the republication/reprint.)

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