In my home business coaching sessions, I have found
that many people start their home businesses based on
misconceptions, myths, and half truths.

They are being told that they can sign up for a few
programs, build a site around those topics, slap the
banners and links on their site, then sit back and
collect the money - never having to work again.

Wrong.

The truth of the matter is that there are more people
who fail at their home businesses, than people who
actually succeed.

These people are not told that they will actually have
to work twice as hard at their home businesses as they
did at their traditional job. They are not told about
the hours and hours of marketing time that they will put
in. They usually are not even told by the affiliate
managers how to market the products or their websites.

They have uplines who are inactive or flat out ignore
them. They don't have the first clue as to how to build
a downline, much less how to offer support to their
downline. They don't understand conversion rates or the
concept of PPC (pay per click) programs.

However, they truly believe what they have been told -
they believe that they can get rich by doing absolutely
nothing. These are otherwise intelligent people. Why
would they believe this? They believe because they want
to believe. Because they see it everyday, everywhere on
the Internet. They are told that it is possible. They not
only want to believe it - for their own reasons, they need
to believe it.

Unfortunately, it is my job to tell them the truth and
then they feel let down. By the time a client comes to
me for help, they are already a bit disillusioned. Since
initial clients usually begin by paying for one session
at a time, I go ahead and burst their bubble during the
first session. I don't want them to spend money that they
don't have on an idea that won't work.

After the first session, the client is left to make a
decision. They either have to do what it takes to make
their business a success, toss the idea out the window,
or keep doing exactly what they have been doing with
the exact same results (or lack of results as the case
may be). Less than half are willing to do what it takes
to succeed. The rest toss the idea out the window. I've
never had a client who decided to keep doing what they
had been doing.

I do have a point. My point is that if you are an
affiliate manager, or if you have a downline, be honest.
Tell your affiliates and downlines the truth. Tell them
upfront what will be required of them. Be honest about
possible earnings,and be honest about your own earnings.
After being honest, "look around" to see who is still
interested in your business. I promise, there will still
be people interested - people willing to put forth the
effort that is required. These are the people that you
want to invest your time in.

Once you know who is serious about the business, work
with them closely. Offer them all of the support you can
possibly offer. Make suggestions to help them improve
their site. Put together marketing packages and ideas for
them. Start a forum for your downline, and be active in
that forum. If you haven't heard from them in a while,
send them an email or a card and ask them if everything
is okay. The more successful your downline is, the more
successful you are.

For those who are affiliates starting a home business,
I suggest you research any business that you are
contemplating involving yourself in. You need to know
exactly what you are getting into.

If you are new to Internet Marketing, you need to take
a course to find out what is required of you to be
successful. It does not matter what type of business
you are starting, if it is online, it must be marketed
online, and possibly offline as well. The best course on
this subject is Kevin Birdwell's course, Secrets of
Success. Kevin takes a personal interest in all of his
students. He answers all questions, personally. He is
very honest. He will not feed you hype and he will not
fill your head with false promises of overnight riches.
He is one of the few who will actually tell you the
truth - the truth is what you need. You can get more
information on his course at:
http://all-in-one-business.com/cgi-bin/at.cgi?a=302143

========================================================

Kelly Lowe offers Home Business Coaching, and a variety
of other services for home business professionals at
affordable rates. Visit her site, All Business Publishing,
at http://www.allbusinesspublishing.com

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