(PRWEB) September 5, 2006 -- Harvard-educated former corporate lawyer N. T. Mills, CEO of internet retailers Brantley Distribution Inc., is pleased to announce the group’s move into the home spa and alternative therapy markets, with the launch of a prestige range of modern far infrared saunas, designed for home use. With well-known health and lifestyle benefits, she expects this product range to address both the luxury home spa and alternative healthcare markets. As with Brantley’s other online stores, Saunadream.com is operated as a Yahoo! store, providing a recognized level of integrity and security to reassure clients who might be unsure about carrying out large transactions online.

while the other main search engine companies control growing amounts of consumer internet traffic, I still believe it is possible for small businesses to succeed on the web by differentiating on product quality and offering exemplary customer service. Mills is keen to point out the reasoning behind her latest venture, saying "while the other main search engine companies control growing amounts of consumer internet traffic, I still believe it is possible for small businesses to succeed on the web by differentiating on product quality and offering exemplary customer service." Launched in July, Saunadream.com sells carefully selected sauna products of the highest quality, featuring saunas with full luxury specifications, including Burmese Hemlock wooden panelling and ceramic infrared heaters, which are superior in effect to traditional infrared lights, as well as home sauna kits.

Recent antitrust lawsuits relating to the search engines’ power to influence the success and failure of websites through adjusting their rankings have highlighted the concerns many small businesses have about the search engine companies. Mills and her team are confident that despite these challenges, their superior product offering, and the significant health benefits it provides will enable them to succeed in this challenging online environment.

Infrared saunas offer a number of well-documented health benefits in addition to those normally associated with saunas, and as a result are very popular at health spas and as part of alternative therapy treatments. Infrared heat penetrates up to 2" deeper below the skin than a traditional steam sauna, and does this at lower temperatures, providing a greater detoxifying effect and helping those with skin complaints such as acne and eczema. In addition to this, infrared heat treatment has a long history of providing therapeutic benefits for sports injury and arthritis sufferers.

Saunadream.com is a new venture recently launched by Brantley Distribution Inc. For additional information on Saunadream.com and their range of luxury infrared home saunas, please contact N. T. Mills or visit Saunadream. This press release is the first in a series of releases that will chronicle the current state of internet retailing through the eyes of a small business entrepreneur.

About Saunadream.com:

Saunadream.com is part of the Brantley Distribution Inc. group of companies, and specializes in selling up-market infrared home saunas and related accessories from its web store. Brantley Distribution Inc. cares about making the world a better place. A portion of all company profits will be donated to the Children’s Legal Defense Fund.