(PRLEAP.COM) September 16, 2006: ST. LOUIS, MO – Ghosts, ghouls and goblins will soon be taking to the aisles of retail stores across the country to stock up on candy, costumes and thousands of other Halloween-related items retailers are making available this year.
“ Decoration is a powerful tool because it speaks to two audiences very well ”
Retail stores often find themselves in competition with other nearby stores, doing whatever is necessary to capture the lion’s share in Halloween sales. But above and beyond products, one expert is urging retailers to consider their store decoration as a critical tool in Halloween sales success.
“Decoration is a powerful tool because it speaks to two audiences very well,” Nu-Era Marketing and eCommerce Director Chris Weis said. “It acts as a beacon to people who have come to your store to specifically buy for Halloween, and it reminds other shoppers that the holiday is approaching and they need to stock up on candy or get costumes for their kids.”
Weis’ company Nu-Era specializes in providing fixtures and supplies for retailers nationwide. Nu-Era offers a wide variety of Halloween décor and accessories to help retailers draw a crowd, at
www.nu-era.com.
Retailers sold an estimated $3.3 billion in Halloween merchandise in 2005, making it the year’s seventh biggest spending holiday. According to Weis, retailers who want a share of that sum should get creative in their store layout and decoration process for success.
“We live in a world where consumers are bombarded by mundane marketing messages,” Weis said. “That’s why it is so important to reach out to them in new ways each year to attract and maintain their attention.”
What specific things can retailers try? Weis recommends using unique signage throughout the store either to lead customers to the Halloween department or just to get them in the mood for Halloween shopping. He also recommends large eye-catching displays and the use of trim and props to accent shelving displays.
Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products and customer-oriented service since 1949. For more information, visit them online at
www.nu-era.com.
