(PRWEB) May 11, 2006 -- GlaserDIRECT, Inc., a provider of strategic direct marketing services to catalogs, publishers, executive education firms and not-for profits, today announced the newest in series of advanced direct marketing tools.. B2BPredictor, a profiling and data enhancement tool for business-to-business marketers, builds on traditional profiling efforts by measuring and adding critical demographics to client databases. Powered by the resources of DM2, B2BPredictor will expand target audiences for clients by adding new contacts within current customer companies and identifying new prospect companies for marketing efforts.

Since its founding in 1974, the firm has offered list planning, recommendations, brokerage, and management. In addition to list services, GlaserDIRECT provides a variety of strategic planning services for offline and online mailing campaigns. This includes circulation plans, break-even and response analysis, test and mailing plans, segmentation and statistical modeling as-well-as back-end analysis.

“B2BPredictor is just one of a series of new products GlaserDIRECT is developing,” said Steve Glaser, President. “Our work in list services, enrollment marketing, circulation planning and data analysis has demonstrated a need for more robust profiling and data enhancement for business mailers. We worked with DM2 on a custom solution for one of our B2B catalog clients in 2005. The resources and tools they provide allow GlaserDIRECT to concentrate on the analysis of the data rather than the formatting, matching and sourcing.”

GlaserDIRECT works with start-up firms that have aggressive growth plans as well as established national and multi-national corporations. Their efforts are guided by a proprietary, multi-step process utilizing data analytics in combination with traditional direct marketing services to meet client objectives.

About GlaserDIRECT
GlaserDIRECT, headquartered in Glen Ellyn Illinois, is a premier provider of strategic direct marketing services and consultation. Since 1974, GlaserDIRECT has created and executed profitable direct marketing solutions for a wide range of business-to-business and business to consumer clients.

GlaserDIRECT has expertise in list services for B2B and B2C direct mail, email and other electronic media; insert and alternative media programs; enrollment marketing for executive education and continuing education programs; circulation planning for not-for-profit organizations, catalogs, publishing; and modeling & analysis services.

Contact: Steve Glaser, President, GlaserDIRECT (630)469-2075.