What is the Number One complaint jurors have about lawyers in court cases? According to jury expert Bob Gerchen, there are actually two: 1) they&#re incomprehensible; and 2) they&#re boring.

Jurors have these expectations from watching TV and film courtroom dramas and they&#re very disappointed when they lawyer who appears in front of them isn&#t Jimmy Smits or Sam Waterston.

Gerchen, whose professional acting career spanned 2 decades on stage, screen and on prime time TV shows such as Miami Vice, and who now works with lawyers all over the country as a highly sought-after jury consultant, put together a string of presentation tips to help jurors bridge that communication gap by learning to tell coherent, compelling stories that persuade. Gerchen is offering these tips free to attorneys (and anyone else who wants to peek in) at http://www.winmorecases.com.

Gerchen contends that the litigation landscape of today has changed; television and technology are as influential in the courtroom as preponderance of the evidence and reasonable doubt. Yet, law school education provides attorneys with a way of thinking and talking that separates them from the people they most need to persuade. He says the most successful lawyers are those who are constantly looking to grow and change to meet the meet the changing times.

In response to comments he has heard from thousands of jurors in hundreds of focus groups he has conducted in over 30 states, Gerchen has also written a new book, 101 Quick Courtroom Tips for Busy Lawyers (http://CourtroomPresentationTips.com). It&#s designed to be an easy-to-digest guide for lawyers to help them improve their communication with the people in the courtroom who don&#t have law degrees, Gerchen says. The book contains seven chapters, each covering a critical area of trial practice: Demeanor; Language; Platform Skills; Trial Strategy; Jury selection; Witnesses; and Exhibits. There are 100 tips and the Golden Rule which, Gerchen insists is no secret: Never, ever underestimate the intelligence of jurors.

Gerchen reports that one of the biggest appeals of the book is that it&#s a quick, easy read. I love hearing about when and where attorneys are reading my book, says Gerchen, adding with a chuckle, My favorite was the guy who told me he read while sitting in a deer stand.

For more information on how to cure the boring lawyer, contact Bob Gerchen at (314) 863-0909.
CONTACT INFORMATION
Bob Gerchen
Legal Action
9648 Olive Boulevard, Ste. 217
St. Louis MO 63132
(314) 863-0909
http://www.WinMoreCases.com