(PRWEB) August 12, 2006 -- FKQ Advertising was presented with the distinguished honor of receiving a 10 year Service Award at the McDonald’s USA Marketing Leadership meeting in Chicago, IL. The award was presented to FKQ by Bill Lamar, Chief Marketing Officer for McDonald’s USA.
“ We value the opportunity to work with a global brand and the local entrepreneurs that bring it to life every day in the Tampa Bay are... ”
Out of hundreds of agencies in attendance, only a handful received service awards, speaking to the dedication, passion and commitment FKQ has shown over the years to our McDonald’s
business.
“I would like to thank and honor FKQ Advertising for ten years of service on the McDonald's business for the Tampa,
Florida Co-Op. FKQ's professionalism is second to none and the FKQ staff always delivers above and beyond service. FKQ's deep seeded relationships with Owner/Operators and corporate staff, coupled with their business insights has helped the Tampa Co-op's results lead the McDonald's system for much of the past decade,” said Beth Plotkin, McDonald’s Marketing Manager.
10 years ago, Bob Faller, FKQ Chairman, and Lisa Faller, FKQ President, set out to win the Tampa Bay McDonald’s business. Ms. Faller visited each and every Owner/Operator across 11 counties and with the FKQ Team delivered a new business pitch that included a mock funeral for the old way of doing business. These creative efforts, which FKQ is known for, led to a win over incumbent agency Fahlgren-Benito.
In the 10 years since acquiring the business, FKQ has helped Tampa Bay McDonald’s achieve unparalleled results in sales and restaurant guest counts. Beyond traditional advertising, FKQ works in complete partnership with the Co-Op and spearheads efforts for unique opportunities such as a Crew Rally held at the St. Pete Times Forum with 4,000 McDonald’s Crew in attendance and NACSAR driver Tony Stewart as a keynote speaker.
"We are fortunate to have built a reputation of long-standing client relationships, such as ours with McDonald’s. We value the opportunity to work with a global brand and the local entrepreneurs that bring it to life every day in the Tampa Bay area. The Owner/Operators we work with are the gold standard and challenge us to continue to produce award winning results," said FKQ President Lisa Faller.
“We have truly enjoyed a productive relationship with the Tampa Bay Co-Op. It’s been their high standard of professionalism that stimulates our staff to put their heart and souls into everything we do for them. We believe they are the best Co-Op in the country,” said Bob Faller, Chairman and Founder of FKQ.
FKQ Advertising and Marketing is a full-service advertising, marketing, and public relations firm located at 15351 Roosevelt Boulevard in Clearwater. It has billings in excess of $75 million. FKQ clients include Badcock Home
Furniture & more, Bozzuto’s, CereOne, Dairy Farm (a company with holdings in areas along the Asian Pacific Rim, including Hong Kong, Mainland China, Malaysia and Singapore), Dollar Rent A Car, JMC Communities, McDonald’s of both Tampa Bay and Tallahassee, Melitta USA, Nash Finch, Niemann Foods, Outback Steakhouse Pro-Am, Synovus Bank of Tampa Bay, Tampa Bay Lightning, Tampa General Hospital and Thrifty Car Rental.
McDonald's USA, LLC is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald's visit www.mcdonalds.com.
Photo:
Left to Right
Bill Lamar- CMO, McDonald’s; Dan Ryan- Marketing Director, McDonald’s; Stacy Howell- Account Supervisor, FKQ; Ronald McDonald- Chief Happiness Officer, McDonald’s
