(PRWEB) June 22, 2006 -— EyeWonder, Inc., a leader in online video and rich media advertising solutions, today announced the beta release of its all-new AdWonder™ Flash component. This new module is the first true authoring tool designed specifically for online video ads. The AdWonder component gives agency creative personnel the power to design, build, preview, test and approve any EyeWonder rich media and video ad unit without ever leaving the Macromedia® Flash environment. This release follows EyeWonder’s previous announcement in March of its inauguration of Macromedia® Flash® Professional 8 as standard for every client online video advertising campaign, and further cements EyeWonder as the leader in Flash rich media ad creation.
“ Technical Innovations in Video Advertising ”
Designed to make producing today’s most compelling rich media and video ads easier and faster than ever before, the AdWonder Flash component provides complete creative autonomy and drastically minimizes the typical back and forth between creative agencies and a rich media vendor. EyeWonder offers it as a complement to its full creative support, Quality Assurance and renowned customer service that is standard throughout the campaign cycle. The AdWonder Flash component is available immediately to a select group of beta test agencies.
“With our AdWonder Flash component, EyeWonder has taken what is typically the most time-consuming and labor-intensive step in the video and rich media ad creation process and transformed it into one of the easiest,” states Erin Coker, Director of Creative Services at EyeWonder. “Gone are the days of hand-coding ad units for things like multiple videos and rich media interactivity – AdWonder lets you do all this and more with the ease of ‘drag and drop’ functionality. Internally, we have seen ad creation and approval times cut by 75 percent, and even greater time savings are gained on more complex ad units. For agencies that love to push the creative envelope, the AdWonder Flash component now puts the power of the industry's best video and rich media in their hands and on their own timelines."
The AdWonder Flash component includes a number of features designed to significantly shorten the creative cycle for online advertising. Its component library enables producers to “drag and drop” video windows, control buttons, reporting and testing functionality directly into the creative with no additional coding needed. EyeWonder banner and expandable ad format templates are standard within the component, providing a user-friendly jumping off point for new executions. Methods and code hints are also easily accessible to add EyeWonder-specific actionscript to dynamically control functionality. AdWonder enables users to fully preview and video and rich media functionality and to generate demo or approval links within seconds. All of this is available via a light-weight download that installs easily into the Macromedia by Adobe Flash Extensions file.
EyeWonder unveiled the AdWonder Flash component at last Friday’s ClickZ Online Video Advertising Forum in New York City. Michael Griffin, EyeWonder’s EVP of
Business Development, debuted the component in front of hundreds of industry attendees at the “Technical Innovations in Video Advertising” panel.
“The initial response to AdWonder has been fantastic,” notes Griffin. “In an era of tight campaign deadlines, combined with the highest creative expectations, it’s the answer that agencies have been waiting for. It enables you to push the envelope with today’s richest media and video, while providing the creative autonomy that lets you remain self-sufficient and able to produce ads and campaigns at your own pace. If you’re looking for increased efficiency, productivity and creative freedom, the AdWonder Flash component is your answer.”
For more information on EyeWonder’s release of its all-new AdWonder™ Flash component, or to become a beta partner agency, please contact your regional EyeWonder representative for more details.
About EyeWonder
EyeWonder, Inc. is a leading provider of rich media and online video advertising products and services. Since 1999, the company has been enabling advertisers and agencies to easily connect the most compelling and effective campaigns to their most desirable audiences. EyeWonder’s in-page and in-stream ad products can combine the quality and power of Flash video, the latest interactive features, and the most comprehensive online tracking and reporting capabilities to dramatically enhance the impact and effectiveness of any new media ad campaign.
EyeWonder's rich media experts support every campaign from creative consultation and development, to Q/A testing, trafficking, and reporting. EyeWonder services the world’s top agencies and advertisers, and its rich media and video ad products are accepted by hundreds of online publishers including Yahoo!, AOL and MSN. For more information, please visit http://www.eyewonder.com.
