(PRWEB) August 2, 2006 -- Simple and easy to implement, direct market campaigns can help small businesses to compete against giants that have unlimited budgets. In fact even strictly online-companies have discovered that the old-fashioned way of contacting customers is a lot more effective way to retain and acquire new business.

In the world today, it's hard to distinguish yourself from all the other internet marketers. You can optimize your website, pay for keywords and do any number of other things to try and increase the traffic flow to your site.     But, sometimes it's the old fashioned approach that will work the best in getting increased traffic to your website. In addition to being in an intensely competitive marketplace, businesses must confront other obstacles including a lack of financial resources, an increased need for visibility, a lack of brand recognition, and a shortage of qualified sales people. To compensate, small businesses and home businesses must find a way to reach their desired target market without being filtered, deleted or worse yet labeled as spammers.

"The Question That Must Be Answered To Be Successful In A Home Business" will guide readers through the steps of marketing to their prospective costumers in a competitive and cost effective way. The most recent report from the Direct Marketing Association about response rates for different types of marketing was published for 2005. Their report stated that the average response rate to direct mail is approximately 2.3%. In order words, you mail 1000 postcards you can get approximately 23 prospects.

"One of my favorite forms of advertising is direct mail (letters and postcards). In a recent postcard mailing we did in June, we pulled an 8.75% response rate. That is nearly a 400% increase over and above the market standard." says webdesigner Kaitlyn Murray.

There's something real about direct mail that is lost on the internet highway. To be able to reach out and touch your customer is a benefit that is not available over the internet. In fact, if you don't grab their interest you'll most likely be deleted before they've finish reading the subject line. Pay per click is expensive and again, you have to grab their attention within seconds of your site coming up. If it takes too long to load, they just move on.

The strategies discussed in the free report "The Question That Must Be Answered To Be Successful In A Home Business" helps small businesses challenge larger companies and upset the status quo - it helps them distinguish themselves from the competition by promoting their unique selling proposition directly to the consumer.

Dog With Note, a leading marketing company believes in making business so easy that even a dog with a note can do it. The report discusses some real-world examples and their effectiveness and offers a how-to guide in marketing with direct mail. To obtain an electronic copy go to: http://www.dogwithnote.com/documents/The%20Question%20That%20Must%20Be%20Answere d.pdf - this file is available as a free download.