(PRWEB) September 8, 2006 -- Charlie Barrett, recipient of Book Publicist of the Year Award from the Southern California Book Pub Society, will represent self-published and small press writers and authors in both the non-fiction and fiction areas, it was revealed today. Over the years Charlie Barrett, who heads the Los Angeles based PR/publicity firm, The Barrett Company, has repped authors with such publishing giants as Norton, Little Brown, Simon & Schuster, Scribners, McGraw-Hill, Time-Warner Books, SMU Press and many, many others.

Self-published and small press authors and writers are in need of special handling as they navigate the highly competitive book marketing world and The Barrett Company wants to make our book marketing services available to them "Self-published and small press authors and writers are in need of special handling as they navigate the highly competitive book marketing world and The Barrett Company wants to make our book marketing services available to them," said Charlie Barrett. "Reviewers and radio and TV program producers are constantly looking for new and interesting authors to write about and book on their shows and we want to serve those clients. "

The Barrett Company, established in 1991, also serves the television and film industries, representing such TV shows as the multi-Emmy winner reality TV series "The Amazing Race" on CBS (Sundays @ 8-9pm starting September 17) and Hollywood studios such as Paramount, MGM and Fox Television, as well as newly-recreated Sunn Classic Pictures in Palm Springs,CA -- which earlier created the "Grizzling Adams" film and television series and will be making a new version of the children’s classic, "Pinocchio" in 2007.

Mr. Barrett has personally directed publicity for such entertainers as Johnny Carson, Ed McMahon, Robin Penn-Wright, Robert Stack, Bryant Gumbel ("Today") and many others. He served as the NBC staff publicist for the network’s long –running late night staple, "The Tonight Show Starring Johnny Carson" from 1984 to the early 90s.

"Oftentimes," said Charlie, "television and film producers are looking for new stories…new books to make into TV shows and movies. We have many long standing relationships in Hollywood that we hope to put to use for self-published and small press writers too."

Before setting up The Barrett Company, Charlie at NBC also directed PR for "NBC Nightly News" and "Meet the Press" Earlier, he served as an editor and film critic with the Hollywood trade paper, "The Hollywood Reporter". Previous to that period, Charlie served with both Capitol Records and 20th Century Fox Film Corp in New York as a publicist, and also did publicity for Bantam Books and Golden Books and Records in New York.

"Effective and results oriented marketing of books is a challenge in today’s marketplace," emphasized Mr Barrett. "There are so many, many media outlets from the Internet to more mainstream avenues such as satellite radio and national television talk shows like 'Oprah Winfrey', 'Dr. Phil', 'Good Morning America', 'Today', 'The Ellen DeGeneres Show', 'Charlie Rose', 'Tavis Smiley' and 'The Early Show" self-pubbed and small press writers can get booked on."

"We have booked a great many authors on national and regional radio with Sirius and XM satellite radio as well as the USA Radio Network, CRN Digital Talk Radio, ABC Radio Network, Premiere Radio and CBS Radio too," He concluded.    

The Barrett Company is based in Los Angeles and can be reached at 310-471-5764 or via its web site www.thebarrettco.com, by emailing info @ thebarrettco.com.