(PRWEB) June 1, 2006 -- Perception is everything and Washington, DC .is the most visible place in the USA where government officials and leaders in politics are constantly being scrutinized regarding image, appearance and personal communication. The general population in this area is more image conscious than any other population in the United States.

The Association of Image Consultants International (www.aici.org) is the go-to organization for people wanting expert coaching on image, verbal and non-verbal communication. The Association of Image Consultants International (AICI) is proud to announce the recent formation of a Mid-Atlantic chapter. Professional image consultants in Washington, DC, Virginia, Maryland and Pennsylvania will be more visible in their communities.

AICI, a nonprofit organization, is the leading and largest professional organization of personal and corporate image consultants worldwide, dedicated to advancing the level of professionalism and enhancing the recognition of image consultants.

“Our focus will be to provide opportunities for professional image consultants to sharpen their skills and supply fresh approaches to assisting clients manage their image to achieve their personal, professional or political goals,” Marva Goldsmith, President of the Mid-Atlantic Chapter said. “Perhaps most importantly, it will assure prospective clients that they will receive a high quality of service from certified image consultants.”

Other Mid-Atlantic Chapter officers include certified consultants Joanne Rae of Mechanicsville, VA (vice president), Jeanine Rozier of Potomac Falls, VA (treasurer) and Susan Nichols of Mechanicsburg, PA (secretary).

The Association of Image Consultants International (AICI) has more than 850 members internationally. AICI is the source for image professionals, providing education, certification, and current news and information to its members. For more information, please visit www.aici.org.