BuzzNotes, Inc. has introduced its original coffee lid advertising in a number of select markets, including Boston, New Hampshire, San Jose and the Poconos.
“ When you consider that café patrons are often repeat customers, it’s easy to see the marketing value a BuzzNotes campaign provide... ”
Finding ways to intersect, rather than interrupt, consumers’ everyday lives has become a necessary trend among today’s savvy marketers. With the daily coffee ritual being one of the most established habits in America, BuzzNotes’ advertising model hits the mark. BuzzNotes messages flow with the daily routines of on-the-go sippers—and keeps pace with them—from the café to the car, to the
office, classroom, on errands, or wherever their day takes them.
“A BuzzNotes campaign offers message exclusivity and reliable repetition that many other advertising media can’t match. A consumer may view a message 50 times while sipping through a single cup of coffee,” says company founder and President, Maria Hanna Joseph. “When you consider that café patrons are often repeat customers, it’s easy to see the marketing value a BuzzNotes campaign provides.”
Designed to be community relevant, BuzzNotes campaigns are about cultivating and reinforcing
local business relationships. Its Buzz Lids™ may, for example, carry publicity for a bank sponsoring a local charitable event, convey a special offer for area residents or students, or bring attention to convenient services in the neighborhood.
BuzzNotes coffee lids are the perfect vehicle for:
> saturating college campuses and neighborhoods with local interest messaging
> highlighting locally available products and services
> announcing upcoming entertainment, events, activities
> offering local, limited-time specials
> increasing public awareness, promoting special events and charity fundraisers
> communicating corporate sponsorships
> developing cross-promotional and joint marketing opportunities
> creating visibility for community partnerships
> enhancing ongoing branding efforts
How does it work? BuzzNotes distributes customized coffee lids—carrying attractive single-message labels or more sophisticated versions that can triple the promotional space—to select cafés in a chosen geographic region. The cafés use the high-quality Buzz Lids in place of their own stock. For advertisers, it’s full-service, one-stop execution.
Advertisers’ specificity as to content, duration and location allow them to satisfy today’s increasing demand to deliver localized messages. And hand delivery to a captive audience maximizes the economy and efficiency of marketing dollars.
BuzzNotes, Inc®., based in Leicester, Massachusetts, is a specialty promotions company dedicated to delivering powerful coffee lid advertising campaigns. Learn more about BuzzNotes at www.buzznotesinc.com. BuzzNotes, Inc. customized lids are patent pending. BuzzNotesTM, BuzzLidsTM, Your Words on Their LipsTM, and promoting your progressTM are trademarks of BuzzNotes, Inc.
