On January 10, the Center for Digital Strategies at the Tuck School of Business at Dartmouth will hold their ninth Tech@Tuck event, entitled "Managing Consumer Data: Improving Service and Protecting Privacy." Anderson Analytics will demonstrate new techniques available to gather consumer and brand insights by text mining websites.

Hanover, NH (PRWEB) January 2, 2007 -- Tom Anderson, Founder & Managing Partner of Anderson Analytics, will present "Text Mining Web Content - A Case Study" at the ninth annual Tech@Tuck 2007 consumer data collection and privacy protection event held January 10, 2007.

The event will explore the kinds of information businesses collect about consumers, how companies extract value from data and use it to improve products and services, and the challenges different industries face in collecting and applying this data. The benefits consumers may expect in exchange for sharing their personal information will also be discussed.

The event features presentations from a mix of academic and industry leaders in the field of consumer insights, market research and business intelligence. Mid-day Information Sessions will feature presentations from Anderson Analytics, the Customer Respect Group, Epsilon Consulting, Experian, Facebook, Kayak.com, Save the Children and more. Afternoon Panel Discussions will feature speakers from Yahoo!, BJ's Wholesale Club, Time Warner Cable, Facebook.com and Starwood Hotels and Resorts Worldwide.

The program will explore whether knowing more about consumers can enable firms to create better, more efficient products or services, build stronger, more profitable customer relationships and anticipate new customer needs. Presenters and panelists will also address the business case for using personal data in products and services, as well as the ability to work with customers to manage their privacy.

About the Center for Digital Strategies at Tuck
The Center for Digital Strategies at Tuck promotes the development and practice of digital strategies-the use of technology-enabled processes to harness an organization's unique competencies, support its business strategy, and drive competitive advantage. Founded in 1900, Tuck is the first graduate school of management and consistently ranks great business schools by combining human scale with global reach, rigorous coursework with experiences requiring teamwork, and valued traditions with innovation. For more information about the Tech@Tuck event, visit: www.tuck.dartmouth.edu/tech@tuck.

About Anderson Analytics, LLC
Anderson Analytics is a next-generation market research consultancy that combines new technologies with traditional marketing research techniques. We focus on helping clients gain the "Information Advantage" by delivering both quantitative and qualitative solutions to challenging marketing problems. Anderson Analytics defies the definition of traditional market research because we combine the efficiencies and business experience found in large research firms with the rigorous methodological understanding from academia and the creativity found only in smaller firms. For more information, please see www.andersonanalytics.com.