Self-proclaimed as The Best Cables in the World, US-based cable manufacturer AViC Cable rockets past an impressive milestone of over $1 million dollars in sales for 2006. “It is a very exciting moment to reach this level of sales in such a short time, especially considering the fact that we do not outsource manufacturing to China like most of our competitors do.” said AViC Cable spokesman Gerald Prince. Our top selling cables include the classic CV3000 Component Video Cable as well as the newer SC1100 Speaker Cable, both of which have received top ratings from independent industry and consumer publications.
“ We first started the AViC Cable website in 2004 and we tried to fit in with the already established cable shops, but making up imaginar... ”
AViC Cable is a relatively small company that manufactures and sells high quality audio cables, video cables and computer cables for connecting things like DVD players, Satellite boxes and HDTVs. So what is the secret to AViC Cable’s success? Honesty.
In an industry known to have a stodgy, elitist vibe along with much hype and pseudo-scientific misrepresentations, AViC Cable stands apart not only in its product offerings, but also in its humorous attitude toward marketing. For example, AViC Cable makes no qualms about having an expensive product that some may consider “overpriced”, and in fact will mock those who may consider shying away because of the price.
When asked about AViC Cable’s unique approach to marketing, spokesman Gerald Prince had this to say, “We first started the AViC Cable website in 2004 and we tried to fit in with the already established cable shops, but making up imaginary “benefits” to sell cables just didn’t feel right. We know our products are superior in all ways to our competitors, so we decided to be blatantly honest about that, and the end result is what you see on AViCCable.com.” That superiority is certainly visible in AViC Cable&#s HDTV-specific Component Video Cable, the CV3000.
Another ingredient to AViC Cable’s success is its willingness to try new things. AViC Cable was the very first cable manufacturer to advertise on HDTV and on the internet using viral videos, as well as one of the first to make extensive use of eCommerce to keep operating costs to a minimum. AViC Cable is also extremely confident in the quality and performance of their products, and guarantees your satisfaction.
