(PRWEB) June 10, 2006 -- Lou Ledesma is an entrepreneur with a mission… having left performance to focus on a “real job” after college; surviving 9/11 caused him to rediscover his passion to inspire others to follow their dreams… this time with a business twist! Ledesma does not advocate complaining or mourn “mistakes”; instead he promotes an active approach to personal responsibility and financial independence in his new book Simply Business: The 8 Step Guide to Financial Freedom (Keep It Simple, LLC, 2006). “I’ve studied personal motivation and financial theory for the past 18 years. It became apparent that business ownership is the most direct way to achieve Financial Independence. Even people in regular jobs are in business for themselves, they just think they are employees!”

During 27 years as both an employee and business owner, Lou focused on what “should” work and “fitting in”, which resulted in a nagging suspicion that something important was missing. Told by friends and family that “job hopping” was the best way to get ahead and advance his career, he was torn by conflicting emotions. …“trying to find and keep a fulfilling job should not mean getting left behind! If my present situation is not satisfying, there must be a better way.”

The book focuses on how regular people, using 8 Simple Steps, can transform their dreams into a business concept through operation and beyond. Budding entrepreneurs and employees alike can use it as a guide to getting started and veterans can use the concepts to expand their vision of taking their businesses to the next level. “I needed an answer to my basic question… what do I do NOW… to get started? 9/11 forced me to stop, look at my life, my self image and what I wanted to do with the time I have been granted. I wanted more for myself and my family. I realized that not fully participating in life and sharing my gifts with those around me was a “rip-off”! And hiding behind my inner fears was nothing but a waste of time. I want to shed some light on the creative process and show others they can truly get what they desire through very simple means. We all work so hard at making things so difficult! I became inspired by the idea of writing a guide to bring others through the same steps I took when starting the company Keep It Simple™ and the result is Simply Business™!”

When asked, who should read this book? Ledesma says, “Anyone can benefit from following these Simple Steps. This book will keep them focused and give them a creative, motivational lift. Give me 60 seconds and I will give you at least 10 business ideas, one of which could be developed into a million dollar business. Everyone can do this! But taking that concept and bringing it into the world takes a Do Anything attitude, which is easy with this simple guide!”

Lou Ledesma is a Principal in Keep It Simple, LLC, a motivational and educational product firm headquartered in Bridgewater, NJ and is the author of Simply Business: The 8 Step Guide to Financial Freedom. (Keep It Simple, LLC 2006). Lou is a certified Accelerated Learning Techniques Trainer who hosts workshops on business and other topics. For more information, please visit www.keepitsimpleseries.com or phone 973-768-3075.

Contact: Julia Iazoni – Keep IT Simple, LLC (PR Representative) 973-768-3075