(PRWEB) August 30, 2006 -- In today’s marketplace professional service providers are no longer competing in a local or national market, but a global marketplace.

When competing in the global marketplace, how does a business stand out from the crowd? Prospects have so many choices of service providers to choose from. How can a service provider show prospects that them that they provider that prospects should choose?

Here are 13 ways that service providers and showcase their expertise to prospects, whether thier prospects are doing business down the street or thousands of miles away..

1.    Writing Articles - Service providers can write and publish articles on their subject of expertise in magazines, trade journals, newspapers, on-line publications and newsletter that their target audience reads.

2.    Speeches - Giving speeches at local community organizations and associations. Adding audio clips to websites for prospects to listen to and transcripts of speeches for prospects to download and read.

3.    Interviews - Getting interviewed by the media as an industry expert will help to increase credibility and gain status as a recognized industry expert.

4.    Seminars and Workshops - Offering free or paid seminars and workshops to target audiences enhances credibility and exposure. Seminars and workships provide a great opportunity to sell books, tapes, CDs, newsletter subscriptions and much more.

5.    E-Classes - Offer free or fee-based Email classes to prospects. Participants sign up and are automatically sent assignments by email and that they can complete and return them by email.

6.    TeleSeminars - Begin by renting a telephone line called a “Bridge line” to host teleseminars. Participants call in at a designated date and time. This is usually a one time call where the seminar is presented over the telephone. The teleseminars can be free or fee based.

7.    TeleClasses - Teleclasses also use a “Bridge line.” In teleclasses the classes are part lecture and part interactive for the students. These classes can be presented once or over a series of class meetings. A manual can be created and sent to participants before classes begin.

8.    Reports - Reports can be written on specialized single topics and sold on websites. Create the report, turn it into a pdf, add the report to the website, set a price and create a way for prospects to buy the available reports.

9.    Books - Writing a book about the service providers speciality will quickly build credibility and expert status.

10.    Newsletters - Newsletters make it easy to stay in contact with clients and prospects. Newsletters can be free or paid subscriptions. Newsletters provide the opportunity to showcase the providers expertise, sell products, promote seminars and other information about their business.

11.    Memberships - Join professional organizations, civic service clubs, social or religious organizations. Joining organizations gives service providers the opportunity to meet people and spread their expertise. Professional organizations will keep them abreast of industry news and show prospects that the provider takes their business and profession seriously.

12.    Certification - Certification shows prospects that the service provider has mastered the skills of their profession and have the necessary credentials to be considered an expert in their industry.

13.    Website - Websites allow potential clients to learn information about the service provider and the services provide without having to wait for an appointment or brochure. Prospects can become familiar with the provider and their standard of service.

It’s understandable that professional service providers will not be able to utilize all of the 13 tips in their business. Putting just a few of these tips into practice in their business, will move their status from just another service provider to an expert service provider that is in demand.

Jennifer Woodard is a Marketing Communications Consultant that specializes in working with professionals, service firms, authors and publishers that want to become known as experts and/or sell more books. To contact Jennifer visit her website at www.jenniferwoodard.biz
To learn more about Jennifer please visit her blog at www.jenniferwoodard.blogspot.com.